Learning to fly, gone global

Seems like learning to fly as story of mountains and illness has gone global. Everywhere I look it seems to be there whilst www.dalesoutdoors.co.uk continues to grow though www.dales-outdoors.com is the one the search engines are picking up. We've also got www.downjacketbag.co.uk and www.climbingtorch.co.uk up and running so it will be interesting to see how they do. It's all about niche marketing of course and dales outdoor clothing is a good site but perhaps too broad in its appeal. Great product but perhaps not niche enough- how niche can you get? Three peaks challenge gear? maybe!! One thing is for sure registering the business is a good idea- climbing gear in the Yorkshire Dales will not look the same.