So what's with this marketing game? I guess I've been thinking that all day! We launched www.dalesclothing.co.uk and I've got some ideas ticking over for great content sites- then what happens! I get a new lead via a national jewellery company. So I'm thinking alongside the climbing and outdoor websites I maybe should be doing a watch review site- certainly www.dalesoutdoors.co.uk needs that content make over. It may well be oozing with bargains but content really is king!